QUESTION: Why is it important to enter each member’s email address into the membership enrollment database, and what do I do if a member doesn’t provide one?
ANSWER: The state office uses the member email address to send each member their membership card and welcome email. The welcome email gives the member links to websites with important information for parents and PTA members as well as valuable benefits that come with PTA membership.
Members always have the option to opt out of email lists and WSPTA does not sell the information. Leaders can get member rosters with this contact information from the database without having to keep their own separate database.
If a member does not provide you with their email address, you should leave their email address blank. The state office will send the membership card and welcome email for all members without a personal email address in the database to the local unit. To do this, the state offices uses what is called the “primary email” for the unit. Your PTA should tell the state office the email address you want to use as the primary email by sending an email to email@example.com. Most units choose to use an email account used by the unit’s membership chairperson.
The monthly dues invoice will also be emailed to the primary email account and a copy to the “secondary email” account – usually an account used by the treasurer. Now is the time for all units to tell the state what email addresses to use as the primary and secondary emails for their PTA.